The key features called out by adidas are: To create this midsole, adidas and partner Carbon combine athlete data and Carbon’s Digital Light Synthesis TM technology to produce the precision tuned 3D printed midsoles with the ability to fine tune midsoles to specific patterns of movement. Selected from one of five million possible lattice structures and made of 39% bio-based material, the bowtie-shaped FWD CELL according to adidas has been specifically coded to compress forward upon vertical impact to redirect vertical load energy to horizontal energy in the stride while reducing peak breaking force by an average of 15% to deliver running economy comparable to Ultraboost. In the 4DFWD the FWD CELL lattice is said to be designed to deliver up to 3 times more forward motion in mechanical lab testing compared to previous generations of the technology. BASF: Together with BASF, we manage and enhance BOOST, a cushioning technology designed to deliver maximum energy return, responsiveness and comfort to athletes.Adidas has been working away on 3D printed midsoles for several years now.In addition to opening up our doors to valuable feedback, we also get inspired by the input from knowledgeable partners: Our approach to innovation reflects our commitment to the Open Source mindset, where we seek to build value together with athletes and consumers, universities and innovative companies as well as national and international governments and research organizations. INNOVATION APPROACH BASED ON OPEN SOURCE MINDSET Projects are incubated within the company and aligned to the broader sourcing, marketing, creative and strategic functions across the organization, ensuring a robust and impactful innovation pipeline. The FUTURE team at adidas is tasked to develop a strong portfolio of innovation capabilities such as new materials, production processes and consumer-centric scientific research to provide a platform for meaningful concept development. This provides the starting point to build concepts of relevance. In partnership with our trend and cultural insights teams, foresight and trend analysis are shared on an ongoing basis, documenting shifts in society and culture. The modern innovation landscape extends beyond product and increasingly requires innovation teams to consider the development of experiences and services, as well as the provision of greater levels of transparency and direct integration of our consumer through co-creation. MEETING THE NEEDS AND EXPECTATIONS OF OUR CONSUMER True to the vision of creative collaboration, our innovation approach is widely based on our Open Source mindset. We therefore remain highly committed to maintaining a full and innovative concept pipeline, bringing new groundbreaking technologies and processes to life, investing into sustainable enablers and exploring the possibilities of digitalization across our entire value chain. Notes to the Consolidated Income StatementĤ0 » Other Financial Commitments and ContingenciesĤ3 » Information relating to the German Corporate Governance CodeĬreating innovative concepts to meet the needs of athletes and consumers is a prerequisite to strengthening our market position in the sporting goods industry and a premise to being the best sports company in the world. Notes to the Consolidated Statement of Financial Positionġ4 » Trademarks and other Intangible AssetsĢ4 » Other Non-Current Financial Liabilities Statement of Financial Position and Statement of Cash Flowsįinancial Statements and Management Report of adidas AGĭisclosures persuant to German Commercial CodeĬonsolidated Statement of Financial PositionĬonsolidated Statement of Comprehensive IncomeĬonsolidated Statement of Changes in EquityĠ2 » Summary of Significant Accounting PoliciesĠ4 » First-Time Consolidation/Disposal of Subsidiaries as well as Assets and Liabilities Group Management Report – Financial Review Adidas LDN: The Most Digital adidas Store to Date
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